GraphIc
DESIGNER
I’m Sajan, a visual storyteller who believes design is more than just aesthetics—it’s the bridge between imagination and reality. With every project, I craft unique experiences that captivate, communicate, and inspire. If you can dream it, I can design it.
Experince
Freelance Graphic Designer
January 2023 – Present
Skills
Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects)
Typography: Strong understanding of typefaces, layout, and hierarchy
Logo & Branding DesignPrint & Digital Design: Flyers, brochures, posters, banners, and digital ads
UI/UX Design (Basic knowledge of user-centered design principles)
Motion Graphics: Basic animation and video editing
Illustration: Custom vector art and digital illustrations
PROCESS
Research & Discovery-
Every great design starts with understanding. I dive deep into the brand, audience, and objectives to gather insights that shape the creative direction. By analyzing competitors, market trends, and user behavior, I ensure that every design decision is backed by strategy and purpose.
Design &Development-
With a solid foundation in place, I begin crafting visuals that balance creativity and functionality. This involves sketching, wireframing, and exploring typography, color, and composition. Whether it’s branding, digital, or print, I focus on delivering designs that are not only visually compelling but also aligned with the project’s goals.
Refinement&Execution-
Great design is a process of iteration. I refine concepts based on feedback, ensuring they resonate with the target audience. Once finalized, I optimize the design for various platforms and formats, maintaining quality and consistency. The goal is to create impactful visuals that leave a lasting impression.
SERVICES
Digital & Print Design
From social media graphics and website visuals to brochures, posters, and packaging, I specialize in designing for both digital and print platforms. My goal is to create eye-catching, high-quality designs that effectively communicate the brand’s message and engage the audience.
Advertising & Campaigns
Effective advertising is about storytelling and strategy. I develop concept-driven ad campaigns that connect with target audiences across digital, print, and outdoor media. Whether it’s a social media campaign or a billboard, I ensure every design element aligns with the brand’s goals.
UI/UX Design
A seamless user experience is key to digital success. I design intuitive and visually appealing interfaces for websites and apps, focusing on user needs and functionality. My process includes wireframing, prototyping, and refining designs to enhance usability and engagement.
Packaging Design
Packaging is more than just aesthetics—it’s about creating a connection between the product and the consumer. I design packaging that stands out on shelves while maintaining brand integrity. Whether it’s sleek minimalism or bold, eye-catching graphics, I ensure the design enhances the product’s appeal
