The goal was to create a logo and marketing materials that reflect the personality and vibe of Denny's Barber Shop. The design needed to appeal to a diverse range of customers while keeping it professional and memorable. The challenge was to ensure that the branding was consistent across all materials, including the logo, appointment card, and flyers, and that it effectively communicated the essence of the shop.
For the logo, I focused on combining traditional barbering elements with modern design to create a timeless yet fresh identity. The typography and color palette were chosen to evoke a sense of professionalism and warmth. For the appointment card and flyers, I carried over the branding elements to ensure consistency, using clean layouts and simple messaging that highlights services, appointments, and the welcoming atmosphere of the shop.
The final designs present Denny's Barber Shop as a trusted, professional, and modern brand. The logo is clean and bold, making it instantly recognizable. The appointment cards and flyers are visually cohesive, offering a polished and inviting look that’s perfect for attracting new clients while maintaining strong brand identity.
This project was a rewarding experience that emphasized the importance of thorough user research and iterative design. By focusing on the users’ needs and ensuring accessibility, we created a portal that not only met but exceeded user expectations. Collaboration with the development team was crucial in bringing the design to life, and the positive feedback from users was a testament to the project's success.